Americans urged to help fight hunger
As starvation threatens the lives of more than 20 million people in Africa, a new coalition of U.S.-based humanitarian organizations has launched a campaign to mobilize Americans in hopes to prevent the worst. Actor George Clooney is lending his voice to the effort.
The Global Emergency Response Coalition has launched the Hunger Relief Fund to encourage people to immediately lend a helping hand and save millions of lives. The campaign will run July 17 through 28.
ESTABLISHED TO TAKE ACTION
The eight-member coalition was formed last April to jointly work in delivering relief millions of children and their families who urgently need it in Nigeria, South Sudan, Somalia as well as neighboring countries such as Cameroon, Chad, Ethiopia, Kenya, Niger Uganda. Worn-torn Yemen in the Arabian Peninsula is also included.
GERC members are among some the the largest and best known humanitarian nonprofits in the world. They are CARE, International Medical Corps, International Rescue Committee, Mercy Corps, Oxfam, Plan International, Save the Children, and World Vision.
The new fund has the support of Oscar-award winning actor Clooney, who narrates a public service ad urging people to donate. “Americans are the most generous people in the planet,” he states in the video. he later adds, “When there’s pain in the world, Americans respond.” That is precisely what the coalition hopes for theses days.
The Hunger Relief Fund’s immediate goal is to avoid another failure to act by the world community such as in happen in Africa just a few years ago.
A QUATER MILLION DEATHS
“In 2011, during a similar multi-country food shortage crisis, the international community failed to act in time and 258,000 people died in Somalia alone,” reads the coalition’s campaign media advisory. “More than half were children. We cannot let this happen again. Although there has been some media coverage, public awareness of this global crisis is low and there is simply not enough funding to meet the level of urgent need our organizations are facing on the ground. We are counting on the American public to take action and respond with urgency.”
The effort has gotten the support from major companies and organizations such as PepsiCo, PepsiCo Foundation, BlackRock, Google, and Twitter.
There is another incentive for Americans to contribute to fund. The PepsiCo Foundation and BlackRock have each offered a $1 million matching gift, according to the coalition. “Every dollar you give today will be matched, dollar for dollar, up to a total of $2 million,” reads a statement on the group’s website.
To donate and get more information, visit www.globalemergencyresponse.org.